Hi, it's Olga. Here is what is in this issue:

• 93 out of 100 product pages here were read by an AI bot last month. What that changes about your listing.

• The founder whose posts pull 25 times more AI visits than her product page. And the surprising thing about what those posts are about.

• Three things you can do this month to give AI more than one place to find you.

• Four out of five AI visits are now OpenAI. A 30-second check you can run on your own page today.

• Eight categories still have nothing in them, if you are deciding what to build next.

• July's Launch Sprint winners, including a founder who built his app on a phone.

Let's go.

Last month, 93 out of every 100 product pages on SaaS Hive were read by an AI bot.

That is the number that stopped me.

Here is what is happening to listing pages everywhere on the internet, not just here. People do not browse directories the way they did five years ago. They do not scroll through a list of options. They open ChatGPT and ask, "what should I use for this?"

So your listing is doing a different job now. It is less like a shop window and more like a reference card. Something a machine reads while it puts together an answer for a real person.

That is good news, but only if you use it. Because if AI is what reads your listing, the question is no longer "how do I make this page nicer?" It is "how many places can AI find me?"

Here is what I found when I looked.

Founders who take part in the community get found in places their product page cannot reach

I compared two things: the product pages of founders here, and the community posts written by those same founders.

Their community posts got 1,640 visits from AI bots. Their product pages got 307. More than five times as many. With real people the gap is bigger still: 26 times.

There is no trick to this. It is counting. Your product page is one page. Forty posts are forty pages, and when the bots come through they read all forty.We tell every founder who joins to post in the community. Stacy Wycoff, who built FounderFlow, did it. Forty posts in five weeks.

And she is not an exception. Every single founder I looked at who posts is ahead of their own product page. Not one of the nineteen was behind. The more they post, the bigger the gap.

I should be straight with you about one thing: part of this is simple arithmetic. More posts means more pages to read. I am not going to tell you posting is magic. But your product page cannot multiply itself, and your posts can.

Now the part I did not expect.

Most of Stacy's forty posts never mention her product at all. Her best-performing ones are questions aimed at specific kinds of businesses, like what a wedding planner does when two clients need them at the same time.

Those are the pages AI reads most.

So the posts working hardest for her product are the ones that are not about her product. That means you do not have to promote yourself to benefit from this. You have to be useful about something you know.

And it is not only your own posts that count.

Something happened to me last week that I keep thinking about.

I typed my own name into Google, just to see. One of the first results was a SaaS Hive community page.

It was not my post. It was another founder's post. I had left a reply on it, and that whole page, with my reply inside it, is what Google was showing for my name.

I did not write that page. I commented on it. And it is now one of the first things someone finds when they look me up.

When you reply to someone, you are on their page too. When AI reads that page later, your name, your product and what you know are sitting right there in it.

So it is not only about what you publish. It is about being in the conversation at all.

So what should you actually do?

Three things, starting with the one that costs nothing.

1. Post in the community, and reply to other founders.

This is where the numbers above come from, so it is where I would start today.

Announcing your product is welcome, and there is a place for it. Launches and Show & Tell exist for exactly that.

But the posts that did best were not announcements. Pick something you know because of what you built, and write about that. A question for a specific kind of business. A problem you solved that other people in your field also have. You do not need to mention your product for it to work for your product.

Then go and reply to other founders. Replies get indexed too. Being useful on someone else's post puts you on a page you did not have to write yourself.

2. Add a second category.

Every category on SaaS Hive has its own page, and bots read every one of them. If your product honestly belongs in two categories, being in two roughly doubles the number of places it can turn up.

One rule: it has to genuinely fit. A product in the wrong category does not help you, and it frustrates whoever was looking for something else.

A second category comes with the Starter plan at $9 a month, and a third with Growth. Plans are here.

3. Get a comparison article written about your product.

Of everything on our blog, comparison articles get the highest share of their visits from AI.

Here is why they work, and it is probably not what you think.

It is not that people are searching for your product against a competitor. Most buyers have never heard of you yet. That is the whole problem.

It is that your competitor is already known. AI already cites them. Search engines already rank them. People are already asking about them by name.

A comparison article puts your product on a page that is about that competitor. So when someone asks an AI about them, your product is sitting right there in the answer. You are borrowing attention that already exists around a bigger name, instead of waiting to be discovered on your own.

That is why the tool you compare against matters more than anything else. Pick the one your buyers already know and use. Not a product at your stage. The one with the traffic.

One more thing worth knowing: a comparison you write about your own product reads as marketing, to people and to AI. One written by someone else does not.

That is why we write them. A Comparison Article is $149, one time, and it stays on our blog permanently. Your product against the tool your buyers already use, written independently, with the honest verdict included. Our first one compared Somyn and Rosebud, two AI journaling apps that work in opposite ways.

See how it works.

Who is reading you, and what changed this month

AI engines visited SaaS Hive 815 times last month. Google, Bing, DuckDuckGo, Apple, Baidu and Yandex visited 762 times, all of them added together.

Two things in there matter for you.

OpenAI is now four out of every five AI visits. In July it was about half. GPTBot alone went from 342 visits to 573.

So if you check one thing this month, check ChatGPT. Paste your product page link in and ask "what does this product do and who is it for?" What it says back is close to what your buyer is being told. If it is wrong or vague, fix your first two lines. That is the whole fix.

Live ChatGPT visits grew 80%, from 20 to 36.

These are different from the rest. Most bots collect pages in advance. A live visit happens the moment a real person asks a question and the AI goes to look something up while they wait.

So this is the closest thing we have to counting real buyers. It nearly doubled in a month. Still small. Moving fast.

What people are building right now

August was our biggest month yet: 75 new products, more than three times June.

AI Agents & Automation is now 19% of everything listed. Almost one in five. If that is your category, you are not early, and your positioning has to work harder than it did in spring.

And if you are deciding what to build next, eight of our thirty-nine categories are still completely open:

Communication & Collaboration. Cybersecurity & Privacy. E-commerce & Payments. Legal & Compliance. Scheduling & Booking. Video & Webinars. News & Reading. Dating & Relationships.

Last issue there were thirteen empty. Five filled in one month.

July's Launch Sprint winners

Three founders took the top spots: REVENIX by Kaustubh Chaure, FounderFlow by Stacy Wycoff, and NONOX by Geda Taye.

Two interviews are live, and both are worth reading for the same reason: each built the thing they personally needed.

Geda Taye was losing six hours a day to his own phone. Every focus app he tried felt like a polite suggestion, so he built one that is not. He built it on the phone itself, on a six-inch screen, in a room where the electricity kept cutting out. No laptop, no team, no money. 420 hours of typing. His interview is the most-read thing we have published.

Stacy Wycoff missed a government form buried in her inbox and lost thousands a month in reimbursement. Most of us would promise to be more organised. She invested six figures building the thing that would have caught it. She is also the founder from earlier in this issue, forty posts in five weeks, twenty-five times more AI visits to her posts than to her product page.

Both interviews are on the blog.

If you do one thing this month

Go and reply to three posts in the community. It is free, it takes ten minutes, and based on everything above it is the best ten minutes you can spend here.

See you next month.

Olga

Reply and tell me what you want me to measure next month. Source: Unhid analytics for saashive.com and SaaS Hive platform data, 22 July to 22 August 2026.